Louisa Jones — Narrative Content Designer
I create story-driven experiences across serialized fiction, interactive media, visual storytelling, narrative UX, and social content.
Original ideas. Intentional experiences. A world worth entering.
What I design
I shape what an audience discovers, feels, and carries away—whether they are watching a mystery, making a choice, or finding their way through unfamiliar information.
Hooks, evolving relationships, and reveals that make each installment matter.
Choices and remembered states that reveal character and give actions meaning.
Metaphor, pacing, and information structure that help people move at their own pace.
Composition, movement, repetition, and continuity that carry meaning beyond dialogue.
An evolving practice of adapting original stories for different platforms and audiences.
Selected work
Five projects. Five different narrative challenges. Explore the thinking, then experience the work.
01Serialized narrative
How can a minute of story make someone want the next episode?
A completed sci-fi microdrama prototype built around recurring endings, visual clues, and progressive discovery.
Episodic structure · Visual development · Reveal design
Watch the series (opens in a new tab)
02Serialized webcomic
How do you sustain a mystery while keeping a visual world coherent?
An atmospheric vertical webcomic using staged reveals, character reference systems, and controlled visual continuity.
Worldbuilding · Continuity · Serialized pacing
Read the comic (opens in a new tab)
03Branching interactive fiction
How can ordinary decisions reveal who a player is?
A five-minute Twine / SugarCube prototype. Accumulated choices, tracked states, and reconverging paths create quiet emotional consequences.
Choice architecture · State tracking · Implementation
Play the prototype (opens in a new tab)
04Educational narrative UX
How can growing up feel like a personal, reassuring journey?
A mobile-first growth experience organized around the questions young people ask, with one idea per screen, optional Family Mode, and reduced-motion support.
Progressive disclosure · Emotional design · Accessibility
Explore the experience (opens in a new tab)
05Interactive visual narrative
How can repetition and movement tell a story without dialogue?
A gentle experience for young audiences. Repeated departures, visual changes, and persistent world state carry the emotional arc without a failure state.
Visual rhythm · Repetition · Child-centered interaction
Play the experience (opens in a new tab)Rootbound / Sci-fi microdrama
What happens when the relationship you have nurtured is the one you need to leave?
Rootbound begins with a contradiction: a woman tends a sentient forest that saved her, while discovering the cost of remaining in its care. The project explores love, dependence, and consequential choice through Vaughna and Lyvan.
Theme-driven development · Character psychology · Short-form structure
Explore the approach behind the workMy narrative philosophy
A story is also an experience: what you know, when you learn it, what you feel—and what the experience gives you room to discover.
Sometimes that means curiosity and anticipation. Sometimes it means fewer choices, less motion, and space to reflect.
How I work
An idea. A quote. A contradiction. A place.
I explore unique ways to approach that spark, settle on the theme, and build the story and experience around it.
An idea, quote, contradiction, or place catches my attention. I brainstorm unexpected ways to explore it and settle on the theme.
I build the premise, characters, relationships, world rules, conflict, and stakes that give the theme a concrete form.
I decide what people know, when they discover it, and how pacing, reveals, or choices shape what they feel.
The intended experience guides the medium: microdrama, webcomic, interactive fiction, or another digital format.
Writing, storyboards, visual systems, code, editing, and AI-assisted production turn the concept into a working experience.
I am developing platform adaptations and an audience-learning practice to guide future versions of the work.
Cross-platform thinking
Different formats invite different kinds of attention. This is the adaptation framework I am developing for She-Sci, beginning with the same underlying narrative question.
Watch / Short video
A scene-led hook for Shorts, Reels, or TikTok: one consequential moment that invites someone into the story.
Explore / Carousel & social
A sequence of images or a discussion prompt that makes the theme approachable without giving away the payoff.
Understand / Design breakdown
A professional process post explaining the narrative problem, constraints, and creative choices behind the experience.
My creative studio / lab
She-Sci is where I develop and prototype original science-fiction narratives, with consequential female characters and perspectives that deserve space in speculative storytelling.
The Protoverse is the evolving collection of those experiments: stories moving from concept into experiences people can watch, read, and respond to.
The videos are narrative prototypes. They bring the stories to life while I work toward increasingly polished production.
From original narrative IP to an audience-facing creative brand.
I am developing a case study of the choices behind the brand: how stories are presented, adapted, published, and improved through audience response.
As case studies develop, each will trace the question, design challenge, approach, experience, outcome, and reflection.
Explore the current workMore narrative worlds
Reflective experiences, long-form fiction, and an interactive concept in production.
Reflective narrative UX
How can an experience make room for grief without dramatizing it? Remembered connection, minimal prompts, and quiet pacing guide this reflective design.
Explore the experience ↗ (opens in a new tab)
Interactive narrative concept
A completed immersive spatial narrative capstone presentation exploring vulnerability, judgment, and identity through woodland transformations.
The deck presents the experience vision, choice philosophy, narrative systems, and potential formats. I am still exploring how best to bring the narrative into production.
Choice philosophy · Narrative systems · Spatial storytelling
Capstone presentation completeNarrative production in development
View capstone presentation ↗ (opens PDF in a new tab)PDF · 17 slides · 16.3 MB
Original narrative IP / Novel
Three alien guardians sent to protect humanity fracture under the weight of emotion. Long-form fiction exploring intimacy, hierarchy, and institutional control.
Explore the story world ↗ (opens in a new tab)About Louisa
I'm Louisa Jones, a Narrative Content Designer creating story-driven experiences across serialized fiction, interactive media, visual storytelling, narrative UX, and social content.
My work connects writing with systems: how choices accumulate, how a visual world stays coherent, and how an interface can make unfamiliar information feel approachable. My background in information technology and software development supports that intersection of story and implementation.
She-Sci is my creative lab for original science-fiction IP. Across my work, I care about consequential female characters, underrepresented perspectives, and experiences that respect their audience's pace.
Let's create something meaningful
I welcome conversations with creative teams, studios, brands, and organizations looking for story-driven content, interactive experiences, or thoughtful narrative design.